22nd May 2017 | for Creatives | reaching your audience, storytelling, value the art, Shawn Coyne |
"The best way to learn whether your Story is reaching people is to tally the number of them willing to part with their hard-earned cash to experience your work."
"Just because they have a wide audience that will buy whatever they write does not mean they wrote a Story that worked."
"Technologies come and go. The story remains constant. More to the point, our need for stories remain constant. Storytellers and writers aren't going anywhere. They may need to bend with the wind. They may need to find new ways to thrive. But they—we—will always have a place. The audience will be there."
"Stories are the most important thing we humans can create."
"A Story either works or doesn't work. It either engages the reader or it doesn't. It's alive or it's dead, like our mongooses. And the last thing an editor wants to do is kill a living Story, no matter how mangy."
"Here's a difficult concept to grasp and I'm sure I'll go to my grave trying to explain it. Just because a book becomes a bestseller doesn't make it something to emulate. There are a myriad of reasons why some books become bestsellers and still don't work as Stories."
Don't miss a single, riveting word! Be the first to hear of new releases, special promotions, and other news and nifty things...