readers must see the world in ways they didn't before
3rd September 2016 | for Creatives | reading, art, artists, writing, reaching your audience, Donald Maass |
"The most important factor in provoking readers to spread the word about a story is an effect that the Penn researchers call 'awe.' This they defined as an 'emotion of self-transcendence, a feeling of admiration and elevation in the face of something greater than the self.' It demands of readers 'mental accommodation,' meaning readers must see the world in ways they didn't before." (artist)
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