"There's no single magic bullet that will make your writing career take off.  The secret is that you must do many things right and avoid mistakes that will undermine your career.  ...  Best practices are what separate the indie author professionals from the indie author wannabees.  Be the pro!  Even if you're already a bestseller, challenge yourself to do better."

"If your readers aren't .... using words like, 'wow,' 'incredible' and 'amazing,' then you're probably not taking the reader to an emotionally satisfying extreme.  Extreme joy and pleasure is a required reading experience if you want to turn readers into fans, and turn fans into super fans.  Wow books turn readers into evangelists."