25th August 2016 | for Creatives | novel writing, thriller, writing, reaching your audience, women's fiction, publishing, genre, Shawn Coyne, literary vs. commercial |
"There is a great demand for novels that can be positioned at the top of the commercial list—thrillers and/or dramas that women will want to read. All of the big publishers (with a contracting list of exceptions) are on the hunt for a female friendly literary/commercial commodity."
"If you are a screenwriter, LITERARY AND COMMERCIAL translates to INDEPENDENT AND STUDIO. If you are a playwright, LITERARY AND COMMERCIAL translates to CHARACTER DRIVEN AND PLOT DRIVEN. If you are a nonfiction writer LITERARY AND COMMERCIAL translates to JOURNALISM AND NARRATIVE NONFICTION. No matter your intended Story career path, the divide remains… and always will."
"Ultimately, the question 'Who's the target reader, and why?' must be answered by everyone in the publishing chain (writer, editor, marketer, publicist, publisher). Identifying the audience (the people who will buy your book) defines which of these two cultures 'Literary' or 'Commercial' you belong to."
"Even my publisher will say they just want more thrillers. That's what feeds my family. But I feel like if I did that, I wouldn't be being true to myself."
"Literary and commercial: If you are a writer, an editor or a publisher in traditional trade book publishing, you have to decide which of these two cultures you want to align yourself with."
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