26th November 2016 | for Creatives | literary fiction, nonfiction, writing, publishing, Shawn Coyne, screenwriting, categorization of art, literary vs. commercial |
"If you are a screenwriter, LITERARY AND COMMERCIAL translates to INDEPENDENT AND STUDIO. If you are a playwright, LITERARY AND COMMERCIAL translates to CHARACTER DRIVEN AND PLOT DRIVEN. If you are a nonfiction writer LITERARY AND COMMERCIAL translates to JOURNALISM AND NARRATIVE NONFICTION. No matter your intended Story career path, the divide remains… and always will."
"Ultimately, the question 'Who's the target reader, and why?' must be answered by everyone in the publishing chain (writer, editor, marketer, publicist, publisher). Identifying the audience (the people who will buy your book) defines which of these two cultures 'Literary' or 'Commercial' you belong to."
"There is a great demand for novels that can be positioned at the top of the commercial list—thrillers and/or dramas that women will want to read. All of the big publishers (with a contracting list of exceptions) are on the hunt for a female friendly literary/commercial commodity."
"Literary and commercial: If you are a writer, an editor or a publisher in traditional trade book publishing, you have to decide which of these two cultures you want to align yourself with."
"There are two categories in book publishing, like yin and yang, light and dark, wet and dry. There is 'literary' and 'commercial.' The divide seems ridiculous of course, akin to the old chicken and egg debate. Obviously, what is literary must be commercial too and what is commercial is also literary."
"Commercial fiction can have literary qualities ... genre fiction can include good storytelling, and literary fiction can have a plot."
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