21st March 2017 | for Creatives | writing, reaching your audience, editors, storytelling, Shawn Coyne |
"A Story either works or doesn't work. It either engages the reader or it doesn't. It's alive or it's dead, like our mongooses. And the last thing an editor wants to do is kill a living Story, no matter how mangy."
"Ultimately, the question 'Who's the target reader, and why?' must be answered by everyone in the publishing chain (writer, editor, marketer, publicist, publisher). Identifying the audience (the people who will buy your book) defines which of these two cultures 'Literary' or 'Commercial' you belong to."
"Just because they have a wide audience that will buy whatever they write does not mean they wrote a Story that worked."
"Stories are the most important thing we humans can create."
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