why some books become bestsellers

3rd May 2017 | for Creatives | artist integrity, the successful artist, reaching your audience, storytelling, Shawn Coyne  |       

"Here's a difficult concept to grasp and I'm sure I'll go to my grave trying to explain it. Just because a book becomes a bestseller doesn't make it something to emulate. There are a myriad of reasons why some books become bestsellers and still don't work as Stories."

— Shawn Coyne

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"Something magical happened that night.  When I told that story, I felt an enormous listening coming from the audience, an enormous opening up.  I noticed that I could look into people's eyes more when I was speaking as myself as opposed to when I was speaking in character.  There was relating happening."

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